Johnnie Walker – Karan Johar pair sizzles the digital world with Keep Seeking, a campaign under the global #LoveScotch movement
For the very first time a video has been shot in the swanky and new Dharma Productions office, which has been rightly portrayed as the centre of everything that has inspired Karan’s success and is a witness to his journey in Bollywood. Karan Johar’s thumping footsteps walk us through his office and take us down the memory lane of his personal progress in Bollywood.
The Johnnie Walker film with Karan has been executed by Dharma 2.0 team. The digital film is the Directorial debut for Sharan Sharma, a core member of the Dharma 2.0 team.
On his association with Johnnie Walker, Karan Johar quips, “At the very beginning of my career there were questions that doubted me on what I would achieve years down the line. It’s simple, the answers lie within, so keep seeking. The new Dharma Productions office is a symbol of my success I am happy that Johnnie Walker is celebrating my personal progress.’’
“Johnnie Walker globally is creating communication that is based on the insight that extraordinary achievers move themselves and culture forward by seeking answers within. We are very proud to present Karan’s inspiring personal progress story and by building on this narrative we hope to inspire a positive culture shift in India that promotes and encourages the idea that it’s the walk within which propels you forward” said Nitesh Chhapru, VP – Marketing at USL – Diageo.
Commenting on the video, Punit Malhotra, Head, Dharma 2.0 said, “We at Dharma 2.0, are really excited to be part of the Johnnie Walker – #LoveScotch campaign in India. The film encapsulates Karan Johar’s journey in 60 seconds, and at the same time establishes a strong connect with the brand, Johnnie Walker. The film also inspires to turn down criticism by following your inner voice with Karan Johar leading by example.”
#LoveScotch is a global movement by Diageo to recruit the next generation of Scotch drinkers and spark a global love affair with the world’s favourite whisky.
What are your views on the campaign? If you wish to see a review of Johnnie Walker’s swanky new campaign, right to us on firstname.lastname@example.org.