Rakesh Wadhwa has been appointed as the Chief Marketing Officer for Future Generali Life Insurance, and will also continue to serve as Executive Vice President – Strategy and Special Projects for the company.
Rakesh Wadhwa will lead the charge as CMO to guide Future Generali’s Net Promoter Score, driving brand penetration in India, building cross sell platforms and enhance the throughput of digital business through strategies that are derived on a basis of analytics.
Wadhwa brings an abundance of experience in the life insurance industry, with stints where he has led sales and distribution, and served as the Head of Channel Management, Higher Growth Markets at Aviva Asia Pte Limited.
Munish Sharda, Managing Director & CEO, Future Generali India Life Insurance spoke about the appointment, “Rakesh has contributed in shaping Future Generali’s business transformation in India by bringing significant improvements in the company’s growth strategy and developing Direct to Customer and Digital Sales platforms. With this additional responsibility, he will unify the company’s growth vision with aggressive consumer outreach program.”
Wadhwa added, “India continues to demonstrate immense growth potential and I feel fortunate to be given the opportunity to lead Future Generali’s brand transformation. I am committed to innovate and deliver maximum value to our customers and build long-lasting relationships.”