We see more and more businesses join the social media marketing bandwagon every single day, yet, somehow most brands fail to see any immediate effect, positive or negative for their brand. Some brands ask, why indulge in it altogether if it makes no money?
Social media marketing is not just a means to create some babble around your brand name or be visible all the time. It is a means to communicate, to reach out and create a relationship with the consumer which then leads to fruitful dividends. How? The answer lies within a well thought strategy.
One has got to spend money to make money. Paid posts, relevant content and utilize the customer service capabilities of social media, and many more steps that will help you build a robust social media marketing strategy that will turn it into an asset.
This Infographic was originally published here.