The Bag Talk takes a different approach towards Mother’s Day with #MilnaJarooriHai

The Bag Talk

The Bag Talk has a beautiful Mother’s Day story in their latest campaign #MilnaJarooriHai.

The hand bag brand decided to give an ode to mothers by showing an emotional, tale of a mom and her daughter living apart. The film starts with a phone call wherein the daughter speaks to her mom about how much she misses her and wishes her a Happy Mother’s Day.

Later, the protagonist is seen ordering a cake with a message, but to her surprise she runs into her mother while leaving for work. The campaign briefly expresses the contemporary world wherein work and routine takes over time to spend with our mothers. So, this brand shares this campaign with the message that says #MilnaJarooriHai.

The bag only e-commerce website is trying to create a firm social footprint with their Mother’s Day spot. Share your thoughts on the campaign with us on