New Ad Controls rolled out by Facebook for Ad Placements

Social Samosa
Jun 15, 2017 09:22 IST
Facebook Ad Controls

Facebook's Instant Articles, Audience Network and in-stream ads have let advertisers connect with people across several different experiences, with content on Facebook as well as on a publisher's website or app. Today, Facebook is offering advertisers further Ad Controls over placements including transparency and more.

These Facebook Ad Controls will enable advertisers to have more control across Audience Network, Instant Articles and in stream ads and will provide more transparency, in addition to many existing controls such as opting out of Instant Articles, Audience Network, in stream ads and blocking sensitive categories such as dating and gambling.

With respect to Ad Placement, the company says, "These placements also introduce an element of content adjacency. Due to their tight integration with content, they require their own unique set of controls that allow brands to make decisions about what type of content their ads appear next to."

"Now, we're going even further to provide advertisers control. Over the next few months, we will launch additional controls and make existing ones easier to use."

The new Facebook Ad Controls include,

Pre-Campaign Transparency

Facebook will begin offering upfront, publisher-level transparency across the Audience Network, Instant Articles and in-stream ads on Facebook. For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live.

"We are currently testing this with a select group of advertisers who are running ads on Audience Network within the video views objective. This test will help us build the right product with the goal of extending it to all advertisers, all objectives, Instant Articles and in-stream ads on Facebook later this year." the company says in a blog post.

Blocking at the Account Level

To make the block process even easier, advertisers will be able to apply their block lists at the account level instead of having to log in to each specific campaign or set of ads. This will help advertisers make their lists consistent across potentially hundreds of campaigns and thousands of creatives.

"Starting next month, we will roll out this control to Audience Network and Instant Articles. Later this year, we plan to extend it to in-stream ads on Facebook." the blog post further states.

Choice Over Video Placements in Audience Network

Advertisers can specify the types of placements (e.g. in-stream or native and interstitial) they want their video campaigns to run in, via a simple opt-out format.

"As part of our commitment to businesses, we will continue to provide more transparency, controls and a premium experience across Audience Network, Instant Articles and in-stream ads on Facebook. We look forward to working with advertisers to build the tools they need to be successful across these placements."

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