LG celebrates 20th anniversary with a heartfelt story
For a better part of our childhood, we have grown up with hopes, dreams and aspirations, with a drive for achieving excellence instilled into us by our guiding light, our parents. Found upon these very values, a pivotal part of our childhood, LG Electronics, too has come a long way with us.
Celebrating 20 years of being associated with Indian homes, lives and dreams, LG Electronics journey in India began in 1997, and today, the company has established themselves as one of the most reliable and trustworthy brands in the Indian market.
To honour LG India’s sustained efforts to not only deliver quality, but become a part of innumerable memories and success stories, the brand created an inspiring video for their 20th Anniversary, which coincidentally arrived on Mother’s Day this year.
The story opens with a mother and little girl, who has lost her father, in the year 1997, sitting underneath the starry night sky in a small Indian town. The little girl dreams of becoming an astronaut and visiting the stars, where she believes her father now lives. Being financially modest, the mother worries how she can help her daughter’s achieve her dreams, which she proceeds to fulfill by selling their LG Television, and so begins the expedition of fulfilling the ambition of a little girl.
A journey always begins with a single step, the most important one, and in this particular moving story, began with an LG Television and an unbreakable spirit to achieve.
Similarly, as portrayed in the video, millions of families, dreamers and homes have been part of the LG history in India, a land with which the company has formed an unbreakable bond, and have truly embodied their tagline and proclaim, “Life’s Good.”