Ola partners with Virender Sehwag to Drive Home a cause

Virender Sehwag

Virender Sehwag’s innings on the field have concluded, yet his renowned strokes have been replaced by his humorous tweets, and as he has always been, Sehwag is on the front foot even when it comes to raising awareness towards various causes and movements.

This World Environment Day, the Nawab of Najafgarh once again took up the onus to bring his followers’ attention towards global warming, a glaring and serious issue with the world today. Being the clever and witty guy that Virender Sehwag is, he took Twitter by surprise when he tweeted that global warming is an issue that is exclusively plaguing the United States of America, although we, as Indians need to focus on other pressing issues that exist in India.

Twitter users could not believe it, and soon went berserk, wondering how could Virender Sehwag say something like this.

Virender Sehwag

Virender Sehwag

Virender Sehwag

Virender Sehwag

Virender Sehwag

But none of them knew the bigger picture, and how individual responsibility beckoned.

After a few hours, Virender Sehwag let Twitter know with a video, about how he had tricked them into talking about an issue that they have always known about, yet conveniently ignored to this very day.

In the video, Sehwag talks about how pollution and global warming are detrimental to mother earth, and how it seriously affects us and our loved ones. He brings out attention to the fact that how we have always known about global warming, yet we fail to act, and do our part in order to curb it.

Sehwag stresses on the fact that every single individual effort counts and says #FarakPadtaHai. We can all contribute towards saving our environment no matter who we are, with small steps and changing our habits. Transportation is one of the main causes of pollution and carpooling plays a huge part in minimizing pollution.

Ola has been a pioneer in the transportation business, and one of the first companies to introduce carpooling on a national scale with Ola share, a smart approach towards convenience and doing our bit for mother earth.

Not just the transportation industry, Ola have also revolutionized the marketing industry, and are known for their quirky marketing campaigns and this time they decided to take it to the next level, joining hands with Sehwag to promote Ola Share, their ride sharing service.


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