The mandate will include both media as well as digital communication channels.
As India gears up for the historic roll out of the Goods & Services Tax, the GST Network, the company providing the IT backbone for GST, has taken on board Teamwork Communications Group as its official communications partner.
As the communications in charge of GSTN, Teamwork’s primary responsibility during the crucial pre- and post roll out phase will be to craft and disseminate the key messages and information relevant to the taxpayers country-wide.
The Goods & Services Tax is the most significant tax reform in India post independence, with the new regime set to usher in a common national market by doing away with a complex web of local and central taxes and incorporating them into a single levy.
The historic reform is all set to roll out from July 1, and preparations are in full swing to ensure the path-breaking reform is implemented smoothly.
“We are happy to welcome on board Teamwork Communications Group as our official partner to ensure effective communication and education of taxpayers and other stakeholders both pre and post GST rollout phase. We hope the team will put their expertise in the domain to the right us to help us build a sound communications process which is very crucial to the smooth implementation of the GST,” said Navin Kumar, Chairman, Goods & Services Tax Network (GSTN).
Teamwork Communications Group is a Delhi based national communication managing agency with expertise in multiple domains including corporate communication, public relations, health, as well as lifestyle communications.
“We are extremely happy and proud to be associated with the GSTN as it works to bring about a game changing reform that promises to give a huge boost to the Indian economy. It is a historic moment in India’s journey and as the communications partner in this endeavor we are conscious of our crucial role in disseminating the right messaging and information across to millions of citizens who are waiting for the change anxiously. We hope that our association will be an asset to the government at this crucial time,” says Kamal Narayan Omer, Managing Director, Teamwork Communications Group.
The selection of the Teamwork took place through an open tender process which saw participation of many major agencies in the country.
As the technology provider of the regime, GSTN, has been working overtime to ensure there are no hiccups in the commencing of the ambitious indirect tax regime. The GSTN has set up a robust portal already equipped to handle as many as 2.6 billion transactions every month.