Beyond the usual weather updates and traffic statuses, people in India share their monsoon moments of music, food, and fun on Twitter. This year, Twitter adds to the excitement by launching a special Twitter Umbrella emoji for the monsoon that Indians can use to express their emotions.
When people Tweet using #Monsoon2017, #Monsoon, #IndiaRains, #Baarish, #बारिश #MumbaiRains, #DelhiRains, #BengaluruRains #HyderabadRains, #ChennaiRains and #AhmedabadRains, a bright blue umbrella will appear next to the hashtag. The Twitter Umbrella emoji goes live today and will be active until 31st August 2017.
Tweet with #Monsoon2017 and the special Twitter Umbrella emoji will appear beside the hashtag.
Kicking off the monsoon conversation with a drizzle of fun, @MumbaiPolice shares relationship advice with the emoji #MumbaiRains, while Chief Minister of Maharashtra, Devendra Fadnavis (@Dev_Fadnavis), wishes the people a happy and safe monsoon with #IndiaRains.
If singing in the rain is your thing, @RadioCityIndia is asking people for their favourite #Baarish song, while @Saavn invites recommendations of people's favourite monsoon tunes on Twitter to put together a Twitter Monsoon Mix playlist. In addition, people can keep up with the latest weather updates by following @SkymetWeather as they share monsoon videos across the country.
Viral Jani, Head of Entertainment & TV Partnerships, Twitter India, said, “Twitter is the best place to see and talk about what’s happening right now, in your local neighbourhood and around the world. Over the past few years, we have seen the nation come together on Twitter to not only celebrate the monsoons but also help each other in difficult times during floods and other monsoon related civic issues. We want to celebrate the resilience of the country during the famed Indian monsoon and what better way to do it than with Twitter emojis to bring people closer during a seasonal change in real time, to foster shared experiences and delightful conversations.”
Twitter is also planning a few collaborations with @PenguinIndia and @SaranshGoila to make the monsoon season even more enjoyable.
Monsoon Reading List: @PenguinIndia will Tweet their recommended titles that say "let's curl up with this book and watch the rain" with hashtag #Monsoon2017.
Food for the Rains: Chef @SaranshGoila will Tweet videos of some of his favourite monsoon recipes. Stay tuned.
This is the first weather-related emoji that Twitter is launching in India, and Tweets about monsoon rains have already started flooding the Twitter timelines:
In the past, Twitter celebrated the local culture with customized emojis for significant moments such as Diwali, Ganesh Chaturthi, Independence Day, Republic Day, International Day of Yoga and Ambedkar Jayanti.
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