Jaypore, the online platform that showcases the best designs from artisans and craftsmen released a digital film, titled, #SelfiewithDidi.
Featuring Sayani Gupta, the 1:35 minute long #SelfieWithDidi video pays a special tribute to every house help (didi) who manages a lot of work without complaining. Be it cooking, cleaning the utensils, dusting the house or doing the laundry, she always has a smile on her face, which we manage to miss most of the time.
Through this film, the brand urges the viewers, to take some time off and notice that smile and have it captured in a selfie. The video garnered traction and managed to create conversations, as a result of which it was trending on Twitter. The campaign has clocked around 5,000 views on YouTube in the last two days.
Below is an excerpt of few conversations on Twitter…
The campaign managed to create a positive sentiment, giving twitterati a moment to appreciate their house help and the work done by the.
If you wish to see a detailed review of the campaign on our website, let us know in the comments below or write to us on firstname.lastname@example.org.