Social Samosa takes a look at brands and their interesting activities around the festival with these Ganesh Chaturthi campaigns
Ganesh Utsav kick-started this year on August 25 and there are few brands who tried to infuse innovation and creativity to show their devotion during the festival.
From creating Ganesha with auto spare parts, running contests to releasing interesting online videos around the festival, brands have donned their creativity cap to engage with the consumers.
Social Samosa takes a look at such brands and their interesting activities around the festival with these Ganesh Chaturthi campaigns
Ford is celebrating Ganesh Utsav by installing Lord Ganesha, made of auto spare parts. Aimed to highlight the importance of using genuine parts, the installation-consisted of disk brakes, fender, spark plugs, and clutch plate among others – and was open for public viewing from August 18-20, 2017 at the Oberoi Mall in Goregaon.
To amplify the experience, the Lord Ganesha installation featured special 12 cameras set up, allowing visitors to click 180-degree photograph which they can share on social media. Users could upload their photographs on Facebook with the hashtag #SelfieWithFordGanesha and stand to win a small Ganesha idol, also created with spare parts.
Lokmat has few interesting digital activities lined up on the occasion of Ganesh Utsav. They have launched an online campaign called #MeBappaBoltoy which captures Bappa’s journey across the streets of Mumbai during the festival. The film beautifully portrays the essence of the festival through Lord Ganesha’s eyes.
A web-series titled #Lalbaugchi Jatra was launched on August 25, which showed the behind-the scenes look at the iconic Lalbaug moorti. The webeisode showcases the history of Lalbaugcha Raja, the role of Kambli family who sculpted Labaugcha Raja since its inception and how it became popular as a series to help younger generation know more behind the scenes and tales untold. It has six episodes in total and can be viewed on Lokmat.com, the brand’s YouTube and Facebook channel as well.
Reliance Mutual Fund
Reliance Mutual Fund is running a contest on their social media pages to share interesting facts about Lord Ganesha. Prizes are also being given at the end of the contest, which is in the form of polls.
Using the hashtag #CityKeBappa, the radio channel has been interacting with the audience by asking them to send details of their Ganpati pandal if they want Radio City RJ to come and celebrate with them.
Mother’s Recipe shared interesting creatives around Ganesh Utsav from their Twitter account. Using the hashtag #EveryIndianMother and #MothersLove, the brand is engaging with their users online and spreading the Ganpati fervor.
The campaign kept their creative and topical streak alive with Ganesh Chaturthi creatives.
The brand made use of a creative 360 degree photo on Facebook to engage with their users.
It will be interesting to see brands are joining the league as the festival progresses.
Did you come across any interesting campaign on the occasion of Ganesh Chaturthi this year? Do let us know your thoughts in the comments section below or write to us at [email protected]