Prega News, the pregnancy detection kit from Mankind Pharmaceuticals, has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable.
It is in continuation to Prega News' successful digital campaign aired and broadcasted previously; during Mother’s Day #YourSecondHome, created with a focus on making the working environment friendlier for the working mothers to be.
As part of this initiative, a SpiceJet aircraft Boeing 737-800 Series has been fully body wrapped with Prega News branding. From the time tickets are booked until they reach their destinations, expecting mothers will be pampered and cared for with utmost attention by the SpiceJet team in this uniquely branded aircraft.
Announcing this unique initiative, Rajeev Juneja, CEO, Mankind Pharma said, “Prega News is a leading brand in pregnancy detection kits. Our focus has always been women and how to make life comfortable and easy for expectant mothers. Through our campaigns, we acknowledge one of the most beautiful stages of a woman’s life, which is ‘Motherhood’. In our first campaign, we had highlighted issues concerning pregnant women and work place challenges. The current campaign is about taking care and pampering pregnant women during the travels. We are sure our campaigns will connect with our target audience and touch an emotional chord. Leading to a changing dynamic in the workforce.”
15 expecting mother passengers will be given free tickets and will be pampered with gift hampers by Mankind Pharma. The SpiceJet team will provide special care and assistance to all women travellers throughout the journey- from the check-in point to the collection of luggage from the conveyor belt at the airport on arrival. They will also be offered special facilities for speedy check-in through Spicemax counters, early boarding announcements, up-grades to Spicemax economy seats, which have more leg room and comfortable seats as part of the privileges to ease their travel fatigue. They will also be served free meals during the journey to further extend SpiceJet’s hospitality. Being the category leader, through this initiative, it aims to deepen consumer trust by emphasizing on the issues which are otherwise ignored.
Debojo Maharshi, Chief Marketing Officer SpiceJet shared, “SpiceJet is excited to be associated with Mankind Pharma in their upcoming campaign for expecting mothers. We, at SpiceJet felt that this was a unique initiative as well as an opportunity to do our bit for the ‘real creators’ that are there with us that is, mothers! Being a partner in this integration, SpiceJet is pledging its prime real estate i.e. plane wrap for the integration. The wrap will cover both sides of the aircraft. We feel that this wrap will add the gravitas behind the initiative and give the much-deserved impetus to it”.
The move is being hugely appreciated on social media and hashtags #YourSecondHome and #PregaNews kept trending.