Amazon preps for the Great Indian Festival with a touching campaign

Great Indian Festival

Amazon India has launched their new festive campaign titled ‘Karo milke tayyari toh tyohaar tyohaar lagta hai’ to promote the Great Indian Festival sale which will start soon.

The campaign features a series of films that focus on one family through this festive season encapsulating ‘The Joy of preparing together for the festive season’.

Festivals bring togetherness and joy along with a deep sense of bonding with the family for everyone! With the modern lifestyle of constant hustle-bustle and family members scattered around the world, more often than not, many of us miss out on celebrating these events with our families. In a fresh perspective to the festive season, also captures the joy that goes into the preparation of the festival.

The brand tries to highlight the message that they are there to take care of all your shopping, so that you can spend more time with your loved ones and enjoy the festivities.

Commenting on the launch of the campaign, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India, “This festive season, we wanted to remind India that the lead up and preparation for any festival is just as exciting and memorable as the festival itself – an opportunity to strengthen bonds that matter. From choosing what to buy for your loved ones, renewing our homes with products that were earmarked for purchase during the next Dusshera / Diwali, and buying products specifically required for the festival itself, preparations play a critical role in making the festive taiyarri memorable. Through our campaign, we want to urge people to take time off and invest it in creating memories with their loved ones. Brand Amazon always attempts to tell a story that our customers feel connected with, in a manner that is simple and relatable based on real Indian insights. While Amazon India is a preferred destination for most people for their shopping, #KaroMilkeTayyari aims to remind people of the importance of the human connect, whilst we take care of your shopping needs.”

The campaign has a separate execution for the Southern markets in Tamil, Telugu and Kannada.  While the theme is similar, the films for the Southern markets have been executed with a different cast and in a different setting.

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