Durga Puja campaigns that capture the essence of the festival

Durga Puja campaigns

Social Samosa takes a look at a few Durga Puja campaigns from 2017 which are high on nostalgia, fun and perfectly encapsulate the beauty of the festival.

Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. The grandeur and charm is no less in other parts of the country too.Brands across categories have released their campaigns reaching out to their target audience with this opportunity.

Fashion brands like Shoppers Stop, Pantaloons, FBB are mainly focused on showcasing their collections through their campaigns;  Lifestyle has integrated with ScoopWhoop to release a video highlighting ‘Things which Bengalis do during Durga Puja’.

Century Ply on the other hand has extended their campaign Heroes which every year recognizes the efforts of people who contribute in making any festival a success. This year, the brand recognizes the artisans, who make the beautiful idols of goddess Durga.

Javed Habib’s creative ad for Durga Puja, mainly circulated in print, received backlash on social media.


From spending quality time with family to catching up with old friends to loads and loads of shopping, this beautifully voiced video by Konkana Sen Sharma would make you want to leave everything and revel in the festivities.

Calcutta Times

On the occasion of Durga Puja, Calcutta Times has released a video titled #NoConditionsApply Sindoor khela. It has been done by FCB Ulka and is encouraging people to take part in the movement by sending their double dot sindoor selfie.  The video has clocked around 300,000 views and more than 5,000 shares till now.

Oh! Calcutta 

Speciality restaurant Oh! Calcutta released a video on the occasion of Durga Puja, which perfectly captures how one feels if they can’t return to Kolkata during Pujo.

On Instagram, the brand is further driving engagement by asking consumers to visit their outlet, click a photo with their friends and family and upload it using the hashtag #AddaAtOhCalcutta to stand a chance to win vouchers!

Shoppers Stop

Highlighting the ease of online shopping, Shopper Stop released their ad around Durga Pujo capturing the essence that the festival is all about sharing and spreading smiles.


ScoopWhoop in association with Lifestyle has released a hilarious video titled ‘Things bengalis do during Durga Pujo’, where they have captured the excitement of Pujo. Right from ‘Kota jama holo’ to ‘Asche Bochor Abar Hobe’, it has everything.


Spykar launched their campaign named ‘Fast meets festive’ on the occasion of Durga Puja to target the millennials of the city. The montage film conceptualised by Brandmovers India brings together four talented and influential faces in Kolkata – Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty, an actor and photographer, Sambit Chatterjee, a drummer and musician, and Ayushman Mitra, an artist and entrepreneur. Underlined by an edgy soundtrack, the film follows the path of these four youngsters in various corners of Kolkata as they play their music, paint their canvas, and capture poignant moments.


fbb released a video showcasing the brand’s Pujo collection and has a melodious tune in the background.


Tanishq narrates a beautiful story about a woman who is organising Durga Pujo for the very first time. She is anxious whether everything will turn out to be fine. Her father gifts her a pair of bangles and comforts her by saying that she has done a fabulous job.

Century Ply

CenturyPly is celebrating the unsung clay artisans of Kumortuli without whom Durga Puja would be impossible to celebrate. The campaign invites people to share pictures of the idols being made or of the finished idols during the Pujas, along with the name of the artisans making them. Three of the artisans getting most number of entries will be awarded and the top five photographers will win prizes.

Which are your favourite Durga Puja campaigns this year? Share your thoughts in the comments section below or write to us at [email protected]


Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and Exchange4media.com. She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.