The full service airline Vistara, a joint venture between Tata Sons and Singapore Airlines, have awarded their social media mandate to Flying Cursor, a fiercely independent digital agency, head quartered in Mumbai.
The account was won after a multi-agency pitch.
Vistara have been setting the standard for full service airlines since their launch in 2015, whether it is through the introduction of Premium Economy, a first in the domestic market or through their recently launched Women Flyer Service. As part of their duties, Flying Cursor will partner with Vistara to bring the brand’s promise of Fly The New Feeling to life on digitaland develop Vistara’s social strategy.
Speaking on the win, Shormistha Mukherjee, Director, Flying Cursors aid – “We’re extremely proud to be working an airline that’s redefining what service and the flying experience is. We love working with people and brands that are setting new standards and boldly going where no one has been. Pretty much like us! And in Vistara, the airline and the client, we’ve found like-minded partners and we are looking forward to building digital properties and campaigns that bring alive their commitment to make India fly the new feeling.”
Commenting on the appointment of the agency, Solomon Wheeler, Head of Marketing, Vistara, said, “With the evolving needs and preferences of consumers and the increase in consumption of content across digital/social platforms, customer engagement has a whole new meaning. We carefully evaluated multiple potential partners to manage our digital presence and found Flying Cursor as the perfect fit with our line of thought. They share our passion for aviation and truly understand the essence of time and consumer connect in the fast-paced and evolving digital environment. We’re confident that their expertise in this space will help us deepen our bond with our customers.”
With India poised to become the third largest aviation market for overall (domestic and international) passenger traffic, Vistara is planning to launch international flights within the year and tap into the rapid growth.