In order to consider what type of videos could impact your business, take a look at this infographic with 19 practical video ideas from Vlogging Guides.
By now, most people have come to realize that they need to use video in order to compete online.
Not only is it the preferred medium of most people (including most decision makers), but it is proving to be more effective in terms of memory recall, and driving conversions.
But what does it mean to actually have a video strategy? Should you just start filming things going on with your business and posting it to YouTube?
There are many different types of content that you could produce, and many different channels that you could use to use that content - but it is not all created equal.
Much of this decision will come down to what the purpose of your video content will be. If it is for marketing purposes, then you can likely think about your videos in the same way that you would think about your blog. The same subject matter that helps your audience to solve problems with your written content can also make for valuable video ideas.
If the video is to help convert sales, then your videos might be much more in depth in terms of showing off the strengths of what your business has to offer. Perhaps it could be a product demo, or a testimonial from a satisfied customer. Even very simple videos can have a positive benefit on your bottom line.
You might also find that video is useful for existing stakeholders of the company. Customers are likely to welcome videos that answer their frequently asked questions as opposed to reading through a support forum. New and existing employees will tend to be more engaged with company initiatives when they are communicated through video.
In order to consider what type of videos could impact your business, take a look at this infographic with 19 practical video ideas from Vlogging Guides (originally published here).