Revive Our Rivers – What would happen if rivers could protest?

Revive Our Rivers

On the occasion of World Rivers Day, Sintex Plastic Technology launched a new campaign, Revive Our Rivers – where they have pledged their support to save the rivers.

Every day, millions of liters of sewage is thrown into the rivers and the ad conceptualized by DDB Mudra highlights that our rivers never protest or show their anger, but what if they did? The film has already got around 2.7 million views and 9,000 shares on Facebook.

The video shows a fierce woman in a sharp blue saree walking down the lanes of the city with a mud pot in her hand. She then proceeds to throw sewage from this pot on to the city dwellers, who’re guilty of polluting the life giving rivers of our country.

On social media, using the hashtag #ReviveourRivers, the brand has been engaging with the audience.

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