When was the first time you heard the name of Taj Mahal Palace in Mumbai? Don’t remember, right? It has always been omnipresent in your life, a part of your memories ever since you were a kid. Taj Hotels Palaces Resorts Safaris have been a crucial part of the India’s growth story, since the beginning and to celebrate this journey, the brand initiated Taj With India this Independence Day.
The brand has been active on digital with creative campaigns and for quite some time now.Scouting through Independence Day campaigns, Taj With India came up. In an attempt to weave their offline initiative of adorning their hotels with the tricolour to their social media activity, Taj Hotels Palaces Resorts Safaris coined #TajWithIndia.
As magnificent and grand as our incredible India, Taj Hotels have strived to embody the values that our sovereign nation was found upon, being a generous contribution to some of the richest cultural destinations of the country. The grandeur of every inch of Taj Hotels, nurtured with love and affection, has been immortalized like the millions of stories that have made India illustrious. Beauty, excellence, sacrifice, warmth, innocence, ambition, and so many more qualities that set our country apart from the rest, are the same distinguishing qualities that Taj Hotels exhibit.
The video was released on August 14, 2017 and garnered positive reactions, with users showering the brand with praises and awe. The brand then shared supporting creatives and the pictures of the hotels decked up in the tricolour from individual handles of all their hotels as well. Not only did it evoke a sense of pride for the country but it also brought forth the century-old legacy that is Taj with subtle elegance.
A very heart warming and a proud moment to every Indian to see the tri-colour projected across some of the finest globally recognised and award winning hotels.