Pregakem, the pregnancy detection kit has released a heart warming digital video titled We Are Pregnant to highlight the message that pregnancy is a beautiful phase in not only a woman’s life, but in every husband’s life too.
The brand tries to send across the message that the woman alone is not pregnant, but the couple is. The hashtag#WeArePregnant is trending on Twitter and there are people applauding the fresh creative aspect which the brand has taken.
On Twitter, the brand has used few influencers, who have tagged Bollywood celebrities and cricketers on Twitter, those who have recently delivered or are expecting.
Earlier this year, Prega News which is also into pregnancy detection kit released a digital campaign titled #YourSecondHome directed at corporates on how offices should give their pregnant employee all the facilities she needs at that point of time. The campaign had also touched hearts and resonated with well.
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