Who are we?
WWO – a wholly owned subsidiary of Reliance Entertainment, is one of the fastest growing digital agencies with an interesting mix of established and upcoming brands in its portfolio. We have created award-winning campaigns for in-house brands like Reliance Mutual Funds, Reliance Communications and Reliance General Insurance.
What’s in the name?
We did not want to be limited to any one geography or have one of the fruit / vegetable names that are quite popular but expire from the collective consciousness as fast as they sprout.
What we do?
We have a strong hold in Content Creation, Creative Strategy, Online Reputation Management, Publishing, Activation, Discovery, Media and Movie Promotions.
Why we do it?
There was a clear need with the Reliance Eco-system for a digital agency that would educate and co-create campaigns in the evolving advertising universe. Further our initial successes led us to move outside the Reliance ecosystem as early as the first year itself. Further, entertainment and activation has always been a part of our DNA and it makes sense to leverage on our strengths
How we evolve?
The speed at which we are picking up new business needs us to constantly evolve as a team so that new additions to the team feel comfortable and are productive from the get go. There are a lot of systems that are envisaged that have been in place that provide a good technical backbone for our growth
Social responsibility in social media
We were probably the first advertiser to tap into the collective up swell of social consciousness that spread around India about 4 years ago. Our campaigns for Reliance Life Insurance – “Do Good” – was envisioned as a social campaign but ended up becoming the corporate messaging for their entire organisation.
Need of the hour
With advertising becoming so fragmented because of the new channels and mediums that are available, now more than ever, thought must be towards creating a sustainable message and story that does not change based on the dynamics of the medium. This clear differentiation that a lucid and clearly articulated brand story provides cannot be underestimated, especially now, in such a cluttered cacophony that we see happening everywhere.
We learned the hard way
Get all the finance systems and commitments above board and transparent.
Did we just share that?
Too many to mention. Unplanned bloopers happen! We live with it.
They work with us
Industry as we foresee
The craze to be the one to post the most and garner share of voice without any clear objective other than to be perceived as an engaging brand is definitely not here to stay.
A day without Internet
Ahh, tough. When our office wifi goes down, all of us tether the mobile internet and continue work. But a day without AC, in a city like Mumbai, is an entirely a different beast.
Lastly, are you hiring?