Brands celebrate with refreshing Karva Chauth campaigns

Karva Chauth campaigns

Social Samosa takes a look at how brands across categories celebrated the occasion on social media with Karva Chauth campaigns

On the occasion of Karva Chauth, a popular ritual, where a married woman fasts for the longevity of her husband, brands like Nykaa,,  Hero Moto Corp, ICICI Prudential and others have released campaigns around the day. The tonality of the communication is quite refreshing, while some resorted to humour and rest of the brands urged the husbands to also fast for their wives and care for them, just like they do.

Using the hashtag #KarwaChauth2017, brands like MobiKwik have been posting creatives and wishing the consumers a Happy Karwa Chauth.

Social Samosa takes a look at how brands across categories celebrated the occassion on social media with Karva Chauth campaigns


Featuring commedienne and actor Mallika Dua, the brand Nykaa released a hilarious video titled ‘The Karva Sach of Karva Chauth’.


Online content platform Arre launched a hilarious video titled ‘Save the Indian married Mard, who are an endangered species from extinction’ and urged people to sign the petition.

Hero MotoCorp

The brand released a beautiful video titled #WillYouFast, where it showed a husband even fasting for his wife and making this day special for her.

Big Bazaar

A South Indian mother-in-law celebrates her first Karva Chauth for the love of her Punjabi daughter-in-law. urged men to fast along with their wives, to show their love and equality in marriage. The brand urged people to take the pledge and used the hashtag to promote the idea #FastForHer, and for every pledge, would sponsor meals for children.


Mobikwik celebrated women as they fasted for the long lives of their husband.


Catch Foods

Catch Foods said it all with one initiative.

Which one is your favourite out of all the Karwa Chauth campaigns of this year? Let us know in the comments below or write to us at