Karwachauth and social media are not meant to be

Festive fervour in India is contagious and undying – well, most times. Days when you give up food and water altogether to for darling husband’s long life – can be annoying. How you would love to give a chatpatta reply to those fake wishes that you deal with on an empty stomach during Karwachauth!

As much as we might look forward to dressing up and enjoying the unusual attention – staying hungry on Karwachauth implies encountering innumerable not so sweet moments. Especially, if you’re a social media freak. In fact Karwachauth and social media do not go hand in hand; here’s some solid proof.

Cribbing, whining and what not!

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You’re hungry – but saying that out loud might not be an option. Afterall, there is a reputation to maintain. Solution? Annoying hungry statuses, tweets and posts on social media.

Give me food and no one gets hurt…

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Suddenly all your friends and acquaintances are checking in quaint cafes and fine dines, devouring dishes that have been on YOUR bucket list. Yes, life isn’t always fair.

Karwachauth selfies swarming your timeline

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It’s your first Karwachauth – we get it! But, your husband will live just fine even if you don’t Instagram your saree, bindi, first morsel of food and the ants that crawled the grass while you waited for the moon in your garden.

Proclamation of love

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The social disorder of proclaiming love across social channels has been catching up fast and occasions such as Karwachauth only make it worse. Husbands thanking their fasting wives and the latter professing her love in comments, likes and shares. Much worse, tags!

Long distance relationship…*weeps*

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Love it or hate it – Karwachauth is one of the most romantic festivals and having to Face Time with your hubby on this day might be worse than the hunger pangs you felt all day.

Is it the hunger or the pressure of fake smiling till your jaws are ready to drop off – we don’t know. But the stress of this festival would be a lot less if the liberty of asking pushy relatives #WhySoSweet was given.

While you’re still stuck with fake wishes, try Kurkure’s #WhySoSweet greetings to make Karwachauth festive in its own fun way.


A writer by Karma, grammar Nazi by heart and traveler by hope, Saloni loves to pen about anything under the sun. With six years of journalism experience under her kitty, Saloni has tried hands on various beats including – Social Media, e-commerce, Mobile, Indian radio, Advertising, Food and Travel. Writing for various national and international publications has given Saloni an understanding of the science of social media.