On the 148th birth anniversary of Mahatma Gandhi, lot of brands across categories payed their respect to the Father of the Nation through interesting Gandhi Jayanti creatives
While Myntra pledged their support to the Swatchch Bharat initiative and took to cleaning their neighborhoods and offices, brand Arture on the other hand, created Bapu wallets, a way in which Bapu can be experienced in both the cash and the cashless world. ShopClues took the opportunity to promote their exclusive Gandhi Jayanti collection by pushing their Desi designs.
On the occasion of Gandhi Jayanti, Social Samosa takes a look at brands and their Gandhi Jayanti Creatives
Dentsu Webchutney and Arture together released a video on the occasion of Gandhi Jayanti to create a way where Bapu can be experienced in both the cash and the cashless world. It showcased the creation of Bapu wallets as a tribute to Gandhi Ji.
Using the cuff links from the brand Planet Fashion, SapientRazorfish created Gandhi’s iconic glasses.
#GandhiJayanti, here's a look at how his iconic image made it to the currency notes. pic.twitter.com/ehLuSqlFge
— scroll.in (@scroll_in) October 2, 2017
Ministry of Health
— Nanhi Kali (@NanhiKali) October 2, 2017
With Navratri, Pujo, and Dussehra coinciding with Gandi Jayanti, the brands seemed to have focused their campaign budgets on the former with mostly just creatives for Mahatma Gandhi’s birthday. Which is your favourite Gandhi Jayanti creatives? Let us know in the comments below or write to us on [email protected]