Pivoting their campaign around the message that Life is a sport, Sporto Red leveraged social media for their latest campaign.
With an aim towards increasing their digital footprint and brand awareness on social media, Sporto Red rolled out their latest campaign, Khelte Raho.
An all round social media campaign, initial activity around Khelte Raho began with a 360 degree Facebook post, which kickstarted a social media contest. The contest involved sharing a picture or video to reinforce the message of Khelte Raho to win.
The brand also adopted the Khelte Raho campaign hashtag as their tagline.
This Is Called “LIFE IS A GAME” pic.twitter.com/fiPyNrYbMI
— SARVESH ATALKAR (@sarvesh_atalkar) July 3, 2017
Sporto Red also collaborated with social media influencers to participate in the contest and enhance the popularity among social media audiences.
The Khelte Raho contest was run for 15 days and received a phenomenal amount of organic traction and entries, helping the brand establish and grow their social media footprint and engage with their audience.
Sporto Red’s collaboration with Influencers netted the brand further engagement and participation for their contest, due to which the campaign hashtag also trended on Twitter at number 3 on June 30th 2017.
On Twitter, the contest received more than 300 Retweets, 120+ entries and 1,487,564 impressions and 28% increase in Twitter followers.
Sporto Red’s Facebook follower count currently stands at 29K, and the brand has successfully created brand awareness among their consumers on social media.