An immense amount of backlash has been hurled at Dove for an unfortunately racist advertisement that was posted by them on social media.
The Dove ad was for a body wash, showing a black woman taking off her shirt to reveal a white woman and is being termed as racist.
While, the ad has been taken down and the brand has also issued an apology, there are screenshots of the Dove ad being circulated.
Below is a screenshot of how people have taken offense to the ad:
It is highly vacuous, and careless from a brand as big, and as invested in preaching ‘women empowerment’ and ‘beauty comes in all shapes and sizes’ for years. The damage has been done and it will take some time, thought and generous amounts of spending on good PR for Dove to overcome this mess.