GuestHouser launched its first-ever digital campaign called Close to Home - the objective of the campaign is to invoke a sense of always being close to a warm and welcoming home
GuestHouser launched its first-ever digital campaign called Close to Home - the objective of the campaign is to invoke a sense of always being close to a warm and welcoming home, wherever your travel takes you, building upon the brand's network of over 135,000 holiday homes spread across 2,200 destinations in India and around the world.
The film highlights that whether you go trekking in the Himalayas or on a beach holiday in Goa, a wildlife safari in MP or chase city lights in Mumbai, a GuestHouser holiday home is never far from you. The campaign targets weekend travelers who love to travel but are often unaware of how easy it is to make their vacation truly memorable by staying in an authentic holiday home rather than a hotel.
With this campaign, the company intends to build brand awareness among first-time users, while also making way for incidental transactions with those travellers who are planning a vacation in the near future.
Giving his views on the campaign, Dhruv Sharma, Founder and CEO of GuestHouser, said, “No matter how far and wide we travel, the feeling of coming back to the comfort of a home is irreplaceable. Over the last three years, we have painstakingly built India’s largest network of 100% verified holiday and vacation homes and we are looking to now communicate that regardless of where you go, you’ll have a warm, welcoming and verified holiday home near you, often even within walking distance, available on GuestHouser.”
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