Starting today, Instagram Shoppable Tags will be made available to United States based retailers that work with BigCommerce, the American ecommerce software developer.
With the availability of Instagram Shoppable Tags, retailers can gain insight and view the comprehensive analytics that Instagram offers, such as Impressions, and clicks. BigCommerce, based in Texas, claims to serve 50,000 small to medium-sized businesses, 2,000 mid-market sized businesses and more than 25 Fortune 1000 companies.
That’s some number. Instagram is known to disallow links in any text fields on their platform, except for the account bio, which forces many small businesses to go all ‘Link in bio, Link in bio’ on their followers. Needless to say, the chances of potential buyers taking the effort to click through the account and go to the link in bio are considerably lesser than when they have a clickable link right there!
The Instagram Shoppable Tags work the same way as tagging your friends, and when you reveal the tags to stalk a cute friend of friend, the Shoppable Tags reveal more details about the product. “The shopping functionality is very similar, but instead of tagging people, merchants can tag products. Tapping on the tag will reveal additional details about the product, including a link that takes you to buy it on the merchant’s website. As far as advertisements go, it seems fairly non-intrusive.” as explained by Android Authority.
With the Instagram Shoppable Tags, the company eliminates third party integrators by working directly with businesses for a seamless experience, for the customer and the business.
TechCrunch’s Catherine Shu writes, “Integrations like the one between Instagram and Bigcommerce (and whatever other commerce platforms Instagram works with), however, puts pressure on third-party providers by letting brands manage everything from one platform.”
“Bigcommerce’s integration with Instagram is currently available only to U.S.-based merchants who run an active Facebook Shop and sell in U.S. currency, due to Instagram’s requirements.” Catherine Shu writes further.
There is not much information available about the introduction of Instagram Shoppable Tags for businesses and users outside the United States, but it can be expected soon since a more than major chunk of Instagram’s 800 million users are from beyond the United States borders.
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