Sandeep Bhushan addressed the media at Discover Growth in Mumbai, organized to discuss key steps focused on growth marketing and how Facebook solutions can help businesses drive growth.
“With over 217 million monthly active users in India – most of whom are active on mobile – Facebook is at the heart of a mobile-first shopping journey,” shared Sandeep Bhushan, Director, India and South Asia.
“We want to help all marketers and businesses drive revenue growth by tapping into the shift in consumer behavior towards mobile, and help them adopt practises to drive both penetration and loyalty,” Bhushan added.
Bhushan addressed the media at Discover Growth in Mumbai, organized to discuss key steps focused on growth marketing and how Facebook solutions can help businesses drive growth.
The purchase cycle has completely turned on its head and there is no longer just a single moment which influences the consumer’s buying decision. Attempting to evolve with the dynamical changing consumer behaviour, Facebook mobile solutions is all set to offer new engagement strategies.
Some of the strategies shared by Bhushan included:
Acquiring customers and generate intent – Consumer journey – with the adoption of products & platforms such as mobile – has changed so much, to wait for people to come to them. Brands need to acquire customers on mobile by reaching people earlier in the purchase journey. They can no longer wait for purchase intent, they need to create it.
According to data provided on Facebook’s official blog, 60% of people on Instagram say they discover new products on the platform, while 75% say they’ve taken action after being inspired by a post.
Creativity – With declining attention spans and impatience on the rise, it is imperative to capture attention quickly with compelling short creatives. The short form creative ad formats on Facebook that are built to deliver better experiences on mobile cannot just help drive awareness but also generate purchase intent.
Measuring what matters – What ultimately matters is measuring what is actually working so that marketers can refine their marketing spends. Facebook’s people based measurement solutions can help measure what’s working across channels to enable optimized spending to those attributing to the best results.
With Sandeep Bhushan on board, Facebook is all set to take up a new direction in India, catering to the changing demands of consumers and business.