BankBazaar’s the #GoPaperLess takes a refreshing route

Go Paperless

Disbursals, interest rates, applications, wet signatures – do such words baffle you? Well, you’re not alone! But getting a loan the traditional way is longer a nightmare that you have to through!

Fortunately BankBazaar understands these hassles and seems to have found a new way to get past all the horror of processes and paper work. Simplifying the process a whole lot, BankBazaar has launched multi-brand, and paperless e-KYC platform for instant loan approval.

For the unacquainted, the initiative fast tracks loan applications and allows applicants to upload statements through net banking, making the entire process paperless.

If, this also is too much to understand, BankBazaar has an entertaining message in store for you.

Go #Paperless with BankBazaar!

#CONTESTALERT Don't miss BankBazaar's #GoPaperless music video featuring India's first all-vocal ensemble, Voctronica!Here's your chance to win ₹2000 daily! Just follow @bankbazaar on Instagram, count the number of times the word "Paperless" is mentioned in this video and comment with your answer. 5 lucky winners with the right answer stand a chance to win ₹2000 daily from November 13th – 17th! (*T&C apply)TERMS & CONDITIONS:* Follow @bankbazaar on Instagram to be eligible to enter the contest:* Comment on this video with your answer using the hashtag #BBPaperlessContest* The contest ends on 17th November at 11:00 PM. Only residents of India are eligible to participate in this contest. No BankBazaar employees are eligible to enter the contest.* 5 lucky winners with the right answer will be selected at random on a daily basis – winners will be contacted by BankBazaar directly. All winners chosen by BankBazaar are final.

Posted by on Sunday, 12 November 2017

The core objective behind the campaign was to give people a new understanding of the loan application process, with a fun twist and explain the advantages of paperless banking in an unexpected, entertaining format.

The collaboration with Voctronica, makes the campaign interesting and not to forget, catchy. The lyrics are bound to get on you!Arjun Nair, Warsha Easwar, Clyde Rodrigues, Raj Verma and Avinash Tewari are the members of the band that is known to create songs without using any instruments. The lyrics seamlessly blend the brand message with statements like loans in 30 minutes and make the update.

BankBazaar has managed to eliminate the typical complicated jargon and serious tone that BFSI brands usually maintain with this#GoPaperLess campaign. The video also resonates with millennials who are mostly first time loan takers and stir away from formalities.

The brand manages to crack the clutter amidst BFSI brand campaigns that are either too complicated to too emotional.