HOWL has been roped in as the digital marketing agency for Eské Paris, the luxury leather handbags brand.
Eské has assigned its digital marketing and e-commerce managed services mandate to HOWL. The mandate entails building a strong E-Comm sales funnel through multiple Fashion marketplaces as well as reinforcing the brand’s digital presence through strategic planning across digital platforms.
The focus will be to build affinity via brand advocacy on digital. The agency will be involved in the strategy, content creation and design across all digital platforms, website & offline branding.
Speaking on the appointment, Ekta Shetty, Marketing Manager, Eské Paris, said, “We were looking for an agency that could understand our business goals and objectives and align the same with our Marketing objectives. Luxury speaks a different language. It is crucial that the agency representing the brand understands this as well. HOWL displays its competency in both facets and hence became the obvious choice for us.”
Commenting on this win, Nikita Malhotra, Director, HOWL said, “Eské Paris is a leading brand when it comes to hand crafted leather luxury. Inspired by International designs, they intend to blend global aesthetics with modern functionality for the Indian audience. The challenge or rather the opportunity for HOWL is to be at the forefront of build a luxury leather brand from India that can compete with other International brands”