Avon, a leading cosmetic brand has appointed Chimp&z Inc, as their digital mentor. The account was won following a multi-agency pitch and will be handled by the Chimp&z Inc’s Gurugram office.
Chimp&z Inc will be working on building the brand’s online identity by handling the social media duties for Avon, in addition to blogger outreach campaigns and most importantly conceptualizing out of the box campaigns and providing effective strategies.
Recently, a campaign named #PrettyGoesEasy for Avon’s latest range, Simply Pretty was launched. Under this campaign, a massive outreach contest is conducted by the agency along with Avon. The contest Simply Pretty stunner 2017, where people have to send in their pictures with a caption describing the meaning of Simply Pretty for them. The winner will be the contestant with the best answer and will get some very exciting prizes. The contest has already gathered a lot of attention with 1000+ entries in a span of 25 days.
Another major event was the Facebook Live with Plabita Borthakur, the brand ambassador for Avon on 15th of November. The Facebook Live session got around 1,31,000 views, 175 shares and almost around 2100 Likes. The hype was created through lot of amazing creatives, tweets and multiple posts on different social media platforms.
Another feather in the hat was that Avon achieved number 1 share of engagements on Facebook which was 54% for the month of November. This is the brands highest share of engagements in 2017 which saw it overtake the quarter 3 session which was 43%. Avon also became the 2nd most shared brand on Facebook with 7008 shares which resulted in the highest shares for the brand in a month this year.
There were 3 top posts on the brand’s Facebook page, which received maximum engagement and 2 posts were the top shared posts for the month. The Simply Pretty campaign had a reach of about 4.9 million, out of which 1.9 million were on Facebook and 3 million were on Instagram.
Over 35 bloggers and influencers posted and made videos about the brand which garnered over 1,20,000 views on Facebook and 1,48,627 views on Instagram via their respective handles. Avon also achieved the highest Instagram engagement for any month in 2017 which was 47,391. If that wasn’t enough, Instagram engagement grew by 4 times during the course of the Makeup Marathon campaign.
Following this event, the co-founder of the agency Angad Singh Manchanda commented “With big opportunities come bigger challenges and we at Chimp&z Inc. believe in accepting them, delivering in best of our ability and hence setting new benchmarks for ourselves. We are very enthusiastic about this partnership and have already began doing some amazing work for Avon.” When asked about his campaign strategy Angad added “the team is an all-girls team who are really excited and we believe the brand has a lot of potential to be India’s most engaged beauty brand. So that’s exactly what we are planning for.”