8 most brutal Burger King v/s McDonald’s campaigns of all times

Burger King vs McDonald's campaigns

Social Samosa takes a look at some of the best Burger King v/s McDonald’s campaigns that have entertained over the years.

The war between two of the biggest food chains, Burger King and McDonald’s has been going on for ages. In fact, according to reports, the term ‘burger wars’ was coined in the seventies after a series of competitive advertising campaigns launched by the two chains.

Recently, Burger King UK released a new ad on the occasion of Christmas, where the ‘King’ gifts an extra-special gift to the clown.

Earlier this year, Burger King hijacked ‘IT’ moving screening to troll McDonald’s. During Halloween, Burger King gave away free Whoppers to people who come dressed as a clown (or Mr. Ronald McDonald himself) to Burger King outlets.

Last year, Burger King in Queens fired some serious shots at McDonald’s when it put a white sheet over the restaurant’s facade with the word “McDonald’s” spray painted across it. In addition to the getup, the restaurant’s sign also read, “Just kidding, we still flame grill our burgers’.

In 2015, Burger King proposed that the two chains combine “the tastiest bits of Big Mac and their Whopper, united in one delicious, peace-loving burger” which they would sell on Peace Day, September 21. The proceeds of which, would be donated to Peace One Day, a nonprofit that provides educational resources to thousands of schools in 131 countries. McDonald’s however, snubbed Burger King’s proposal to create a McWhopper for peace.

Over the years, we have seen the giants lock horns on various ocassions. Their campaigns have been witty and quite brutal no doubt. It has now almost become like a tradition for Burger king to troll and prank its sworn enemy with the golden arches. However, for the rest, it always a spectacle to behold.

Social Samosa takes a look at some of the best Burger King v/s McDonald’s campaigns that have entertained over the years.

Social Samosa 40Under40

Write to us at [email protected] or in the comments section below, and tell us about your favourite Burger King v/s McDonald’s campaigns and why you like them.


Comments

Social Samosa 40Under40