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Likes, shares and comments are what social media engagement entails, and they are easier said than achieved. Compelling and relatable content encourages audiences to react, express their opinion or share a piece of content with their friends. Opinions, agreements and disagreements, complaints are all excellent opportunities for brands to carry a conversation forward with their audience. Over 49% social media users say they share content to let their friends and followers know about the products they care about, whereas 69% share content to feel more involved in the world.
Social media engagement entails talking to your audience, getting them to talk to you, building a relationship with them to create the image not of a business entity, but of a friend. Here’s how you can better engage your followers on social media.
This Infographic was originally published here.