Big Basket’s 10 Days Of Biryani will make you hungry

10 Days Of Biriyani

Big Basket is celebrating 10 Days of Biryani in line with its proposition of fresh eatables delivered to your doorstep.

Online grocery shopping portal Big Basket launched a new online campaign named 10 Days of Biryani on social media to engage and interact with their audience. The objective of the campaign is to highlight the Big Biryani Festival on the site, where the brand is giving attractive discounts on basmati rice, which is an essential ingredient for making the dish.

Biryani is one of the most loved dishes in India and it has a lot of variants as well. In an attempt to bring out the beauty and the history of each biryani, Big Basket is sharing interesting nuggets of information with attractive pictures of the dish.

The campaign started with Hyderabadi Biryani.

Second post was of Lucknowi Biriyani

Malabar Biriyani was the third post from the brand.

Memoni biriyani, which has its origin in the Gujarat and Sindh was also mentioned in the list of the #10DaysOfBiriyani campaign.

Kolkata Biriyani known for its potatoes in it got a mention in the campaign list too.

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Big Basket is baking on the sudden hype and fandom that Biryani has been receiving. With moderate engagement, it will be interesting to see how the brand takes this opportunity ahead. Would you like us to review the 10 Days Of Biriyani campaign? Let us know in the comments section below or write to us at [email protected]


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