Facebook Stories are not working, at all, and the company acutely aware of it, is desperately paddling to keep it afloat. So, now they’re giving a shot to Desktop Uploads for Facebook Stories.
The social networking giant is nowhere close to admitting that perhaps putting Stories on every platform they own was probably not a good idea. It is a trial and error method where Instagram Stories and WhatsApp Status managed to work phenomenally well but Facebook Stories just didn’t.
Enter – Desktop Uploads for Facebook Stories which follows Cross Posting from Instagram Stories, something that worked but not as much as they would have wanted it to.
“We are testing the option to create and share Stories from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile.” a Facebook spokesperson tells Josh Constine from TechCrunch.
Facebook even tried enabling businesses and brands to have access to uploading Facebook Stories but no significant changes were noticed. Although Desktop Uploads for Facebook Stories can mean great things for brands with social media managers rejoicing all over the world. This makes their job much easier.
But beyond the business applications for Desktop Uploads for Facebook Stories, I do not see many Facebook users adopting the ephemeral cousin of Instagram Stories and WhatsApp Status.
Natt Garun from The Verge is no more optimistic about this than I am, “Will all this help Facebook users adopt Stories? We’re still not quite seeing a growth quite like Instagram’s. Personally, I’ve been seeing friends post Facebook stories a bit more than before…. but that isn’t saying a lot, since any post is more than zero.”
Facebook might also be considering going the Snapchat way, by selling sponsored filters for Stories, as Digiday reports the company is building an AR team in London.
“Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer.” says Josh Constine from TechCrunch who appears to think that bloggers and vloggers might help salvage this sinking boat.
What are your thoughts about Desktop Uploads for Facebook Stories? Would you be less or more compelled to use Facebook Stories if this functionality is officially rolled out? Let us know at [email protected]