THE LINKS India wins Frshly creative mandate

Frshly creative mandate

Frshly, a unit of Owl Tech Private Limited, signed THE LINKS India as its creative agency. Frshly is an ecosystem whereby customers have access to a collaborative platform of food providers.

On winning the Frshly creative mandate Mr. Tim Guillois, CEO, THE LINKS, says “THE LINKS India is an exciting team that always come up with innovative ideas and most importantly, delivers what they promise. And with a unique, innovative startup like Frshly, THE LINKS India looks forward to creating amazing content that will attract maximum consumers to Frshly.”

Mr. Sandeep Sivasankaran, COO, THE LINKS India, says,” THE LINKS India doesn’t just create content in a vacuum; it builds stories that truly connect with the consumers. We make sure that we connect the right brands with the extension of right consumer emotion. It thus helps in maximising benefits for both the consumers and the brand. With a brand like Frshly which targets people who need food on-the-go and yet are looking for a lot of variety with healthier options, we are confident that the content will be engaging and dynamic.”

Rahul Kaul, Marketing manager at Frshly, adds,“Frshly targets consumers who are constantly on-the-go and don’t have the time to sit down and eat. Food on the move is generally considered to be unhealthy and that’s what we are here to change with complete meals specially curated to suit the needs of the consumer while providing them a large variety of options to pick from.

We wanted an agency who understood the mindset of urban office goers who are always shuttling between various places. We looked into various agencies and finalized THE LINKS India because of their understanding towards our business and the content they produce. We look forward to working with THE LINKS India team.”

The LINKS India is the lead creative agency for branding and content.

Find all about creative, digital and media mandates in our Industry Updates section.


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