Global women empowerment campaigns that set an example

Global women empowerment campaigns

Below are some of the best global women empowerment campaigns we came across, and we’re excited to share them with you.

Women empowerment campaigns have been the staple of advertising industry from a very long time now. Nonetheless, very few manage to get it right. There is only one #LikeAGirl campaign and only one #RealBeauty. Very few campaigns or creatives manage to inspire and with the approaching International Woman’s Day on March 08, we decided to list them.

Below are some of the best global women empowerment campaigns we came across, and we’re excited to share them with you.

Jack Daniels

Jack Daniel’s raised a toast to women across the globe with this powerful tweet on the occasion of International Women’s Day.

Mitsubishi

Mitsubishi’s video on the occasion of Women’s Day was to change the perspective which people have about women and to highlight that no matter what your gender, passion will always be passion.

Burger King

Around International Women’s Day, Burger King China released a video asking women that will she be the Burger Queen? Women across age groups lacked confidence, when it came to answering the simple question. While, all of them wanted to be the Queen but their answers reflected self depreciating outlook like- ‘I am not pretty, I am fat or I am old’.

P&G

In honour of International Women’s Day, Procter & Gamble (P&G)  launched  #WeSeeEqual campaign aimed at uncovering gender bias. The video showed men, women, boys and girls defying gender stereotypes.

UBS

The video reflects many of the tough, emotional questions women face throughout their lives, set to Joss Stone’s “Free Me” especially re-recorded for UBS.

ONE

ONE is an international campaigning and advocacy organisation that launched #GirlsCount, a digital campaign demanding education for all girls. Figures from the charity show that 130 million girls are not in school. And because poverty is sexist, girls in the poorest countries are less likely to receive an education compared to boys. The campaign asked the world to count them, one by one. The intension was to show that they stand with every girl who is out of school. And to urge the top leaders to act.

Ikea

On the occasion of International Women’s Day, Ikea Switzerland introduced 2-month paternity leave so that fathers can take care of children and share responsibilities.

Dove

The campaign by Dove highlighted women all over the world to prove that beauty is a choice – and the power of this choice is in your hands.

Dove Real Beauty Sketches released in 2013 has till now received 67 million views on YouTube. This powerful campaign explored the gap between how others perceive us and how we perceive ourselves.

ALWAYS

This powerful campaign released in 2014, was an attempt to keep girls’ confidence high during puberty and beyond. The video has till now garnered 65 million views on YouTube.

FCKH8

Little girls between 6 and 13 years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism.

Microsoft

On the occasion of International Women’s Day, Microsoft India celebrated women inventors, how they’ve changed the world, and are inspiring the next generation.

My Pale Skin

A young woman known as Em, an ex-model and beauty blogger behind the site My Pale Skin. She posted images of herself without makeup on social media. The following film contains real comments that were left on images of her face.

GoldieBlox

GoldieBlox, a toy company released their campaign to show the world that girls deserve more choices than dolls and princesses.

Also Read: Some of the most outstanding women empowerment campaigns of all times

Let us know which is your favourite International Women’s Day brand campaign of all times. You can write to us at [email protected] or let us know in the comments below.


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