The Indian digital audience is booming, and the number has blown up to a staggering amount with the increased availability of smartphones, and cheaper internet tariffs. With it, the consumption of regional content on social media rises too.
With the increase of digital penetration among the Indian audience, social media platforms have witnessed India becoming one of their most important markets with India being the top priority for Facebook, Twitter and more. The influx of users has also enhanced content consumption in India with the demand for regional content on social media surpassing English, one of the most widely spoken languages pan India. Hindi, India’s unofficial official language has asserted it’s dominance when it comes to regional content in India.
While the metropolitan cities of Bangalore, Mumbai, Delhi and more continue to consume English content, regional content on social media in India has still managed to grow exponentially. Further, the data states that more than half of the internet user base in India is Non-English. The gender ratio among consumers of regional content online is skewed towards women, with Gujarati being the most in demad.
Check out this detailed Infographic that bifurcates and compares the content consumption share of English and other regional content on social media in India based on location, gender, age, and more.