Single As A Pringle leaves a distinctive flavour on Twitter!

On January 10, the brand released their first Single As A Pringle video, taking a dig at a popular dating app with their own crisps app - Prindr.

While the GenZ are living their best life, the one day most of them dread is the V-Day AKA Single Awareness Day, Lovers Day and for some illogical reason Independence day too.

Although a lot of brands tried being the cupid and getting their audience strike a chord with them, Pringle's Single As A Pringle seems to have hit all the notes just about right. The crisp creatives (pun intended) by Pringles brushed with the right amount of content and served with a few influencers on the side has left a distinctive taste on the micro-blogging platform.

Also Read: Brands celebrate togetherness with Valentines Day campaigns 2018

While we were still getting over the Pringles US’ commercial for this year’s Superbowl, Pringles India rolls their Twitter campaign!

On January 10, the brand released their first Single As A Pringle video, taking a dig at a popular dating app with their own crisps app - Prindr.

On dating apps your choices are limited, thankfully your favorite crisps come in many flavors. #SingleAsAPringle pic.twitter.com/j3tTaM3PJL

— Pringles (@PringlesIndia) February 10, 2018

The campaign then commenced as Pringles shared punny and relatable creatives for Valentine's Day. With hashtag, #SingleAsAPringle the brand took a creative route to drive home their message.

Well, chubby, single and definitely ready for a Pringle

Relationships can be tricky, that’s why it’s good to be #SingleAsAPringle pic.twitter.com/VknrFBfvfh

— Pringles (@PringlesIndia)

Relationships can be tricky, that’s why it’s good to be #SingleAsAPringle pic.twitter.com/VknrFBfvfh

Making us realize how true their tagline, “Once you pop, you can’t stop” is

Nothing says you love someone than a heartfelt love song. #SingleAsAPringle pic.twitter.com/IQWhHitaLY

— Pringles (@PringlesIndia) February 12, 2018

Brownie points for this gamification element

#PlayNPause Valentine’s day is here, profess your feelings for the one you truly love- your Pringles. Play and pause to land a perfect kiss on Mr. P. #SingleAsAPringle
Don't forget to screenshot or it didn't happen. pic.twitter.com/5uTdBafjhA

— Pringles (@PringlesIndia) February 14, 2018

You can’t swipe left to this one, can you?

On dating apps your choices are limited, thankfully your favorite crisps come in many flavors. #SingleAsAPringle pic.twitter.com/j3tTaM3PJL

— Pringles (@PringlesIndia)

On dating apps your choices are limited, thankfully your favorite crisps come in many flavors. #SingleAsAPringle pic.twitter.com/j3tTaM3PJL

— Pringles (@PringlesIndia) February 10, 2018

This isn't all, to make their creatives and activity reach more people,  the brand roped in the latest internet sensation Priya Prakash Varrier and a few other influencers to amplify the buzz around the campaign

Babu, shona, sweetu - tbh, I’m just tired of mushy nicknames so just going to be #SingleAsAPringle @PringlesIndia

— Anuj Prajapati (@anujprajapati11) February 14, 2018

Don’t go out with guy friends, don’t have sleepovers, don’t wear this, and don’t eat that. Yeh pyaar hai ke boarding school? So going to be #SingleAsAPringle! @PringlesIndia

— SANJAY BAFNA (@sanjaybafna) February 14, 2018

Because going on dates is like compromising on quality time with my bed! #SingleAsAPringle @PringlesIndia

— Shraddha (@penguica) February 14, 2018

Relationships are basically partners asking each other "What do you want to eat?" till one grows old and dies! So, coming to a decision today and going #SingleAsAPringle! @PringlesIndia

— Sushil K Kashyap (@SushilKashyap01) February 14, 2018

No extra charges on phone bills, no losing out on sleep from those late night calls, no canceling on your girls' night out - do you need more reasons to be single? #SingleAsAPringle @PringlesIndia #SP

— Hrish Thota (@dhempe) February 14, 2018

Nevertheless, the campaign is still going on, let's wait and see what's coming next. As of now, according to data by Keyhole, the activity managed to reach about 331,651 people and 426,034 impressions have been seen (at the time of filing the report).