Valentine's Day

xv Case Studies

Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes

Sunfeast Fantastik!'s #DumpYourExCess campaign combined digital engagement with interactive on-ground activations, redefining Valentine’s Day by shifting the focus from love to moving on. Here’s how it unfolded.

By Social Samosa
Mar 05, 2025 11:48 IST 5 Min read
smarter approach Valentine’s day ads Guest Post
Authenticity over obligation: A smarter approach to Valentine’s day ads
By Social Samosa
Feb 14, 2025 19:15 IST 4 Min read
Valentine’s Day brand campaigns Topical Spot
Valentine's Day campaigns 2025: Love goes beyond one-dimension
By Social Samosa
Feb 14, 2025 16:59 IST 3 Min read
FNP’s Valentine's strategy Marketing Shorts
Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach
By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
shi*ting on Valentine’s Day Experts Speak
Is it time to stop shi*ting on Valentine’s Day?
By Sneha Medda
Feb 10, 2025 17:41 IST 5 Min read
erase V-Day Case Studies
Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users
By Social Samosa
Mar 26, 2024 12:02 IST 5 Min read
Cadbury Silk Vday Case Studies
Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day
By Social Samosa
Mar 19, 2024 12:39 IST 5 Min read
OYO VDay Samosa Snippets
Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
By Harshal Thakur
Feb 14, 2024 14:11 IST 4 Min read
Valentine's Day campaigns Topical Spot
Brands celebrate the season of love with Valentine's Day campaigns
By Social Samosa
Feb 14, 2024 10:00 IST 2 Min read
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