YouTube to bring Olympic Winter Games PyeongChang 2018 live to India

Olympic Winter Games PyeongChang 2018

YouTube today announced a collaboration with the Olympic Channel to give fans in India a chance to catch all the action live from Olympic Winter Games PyeongChang 2018.

As thousands of athletes come together in PyeongChang, South Korea to compete in 102 events across 15 sports, fans in India can now cheer for their Indian icons as they battle the odds at the mega sporting event.

Making India proud at the Winter Olympics 2018 will be five-time Olympian and the first Indian representative to compete in luge at the Olympic Winter Games, Shiva Keshavan and debutant cross-country skier Jagdish Singh.

The Winter Games will be live streamed on IOC’s Olympic Channel on YouTube starting February 9th. In addition to the live coverage, fans will get access to the treasure trove of content that YouTube holds — from learning about the games,  to getting up to speed on the stories to watch to learning more about Shiva Keshavan’s Guide to Olympic Luge, and watching incredible facts behind figure skating.

Speaking about the partnership, Satya Raghavan, Head of Entertainment, YouTube India said, “India is a video-first country and there are over 225 million* Indian smartphone users who are using YouTube every month today. They love to be tuned into their favourite shows, web-series, sporting events and news highlight while on the go. While some sports are globally popular, there are others who have a niche following. We feel the Winter Olympics are a great opportunity for us to connect interested audiences from India through the Olympic Channel, whilst enabling many more across the country, to connect with their sport icons as they battle it out in PyeongChang.”

Also Read: YouTube viewership growing 400% y-o-y : Google for India

As well as in India, the Winter Games will be live and free on the Olympic Channel on YouTube in Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal.

The Olympic Winter Games video highlights from official broadcasters will be available on YouTube in more than 60 countries around the world including from NBCUniversal, BBC, NHK, France TV, and Eurosport. In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games.

 


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