In a recent announcement, Foodpanda, the online food ordering and delivery platform roped in Anshul Khandelwal as Head -Marketing to lead the brand’s creative and marketing mandates.
While aligned to the organisation’s larger business objectives, Anshul Khandelwal will work closely with the Foodpanda leadership to assess and navigate through the foodtech ecosystem to create a positive impact in the ways the company reaches out to its stakeholders. The announcement is a part of the series of appointments in the senior leadership team at Foodpanda in a span of two months.
Khandelwal comes armed with close to a decade of diverse experience- experimenting and treading a fine-balance between traditional and modern-day marketing campaigns across several sectors such as e-commerce, education and healthcare.
In his previous stints, he has led the brand strategy and positioning and customer acquisition in addition to leading innovations across online marketing, creative development and brand activation. An IIM Kozhikode alumnus, Khandelwal has led marketing initiatives for organisations such as Bluestone, Little Black Book (LBB) and UpGrad in the past.
Regarding the appointment, Pranay Jivrajka, CEO, Foodpanda India, says in a press note, “While building a robust product and delivery network lies at the centre of our business; it is equally essential to connect with all our stakeholders- restaurants, riders and end consumers through strategically streamlined brand initiatives. With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda’s marketing efforts nationally.”
Commenting on his new role, Anshul Khandelwal, Head – Marketing, Foodpanda shares, “It is an exciting time to be a part of the journey that Foodpanda has embarked on. Food as a category gives us several avenues to experiment with. While our focus will be to connect directly with our end consumers, efforts will also be aligned to effectively create mutually beneficial touch points for all the other stakeholders involved.”