Nike Epic React illustrates Brand's spirit with Choose Go

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The new range of running shoes from the house of Nike, Epic React has been the talk of the town considering the impressive features like the softer foam, lighter weight, and enhanced durability.

The brand has now gone live with a film ‘Choose go’ that captures the spirit of the Nike Epic React, picture this a day when you get to know that the world is facing a stopocalypse i.e the earth has stopped spinning. How would one react to this unfortunate news?


The Protagonist in the film finds a unique way to solve this unforeseen problem by leading the baton to run and ensure that the earth starts spinning again!

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Humorous responses come from basketball legend Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more. Here are some fun facts, broken up by key numbers that emerged during filming the video!

The campaign is an extension of what Nike Epic React stands for The world is stuck. Stuck liking. Stuck swiping. Stuck sitting. Don’t get stuck. Choose Go!

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