AirAsia India announced the launch of a new campaign titled, Fly With Air Asia, which talks about flying as the new go-to mode of transport, irrespective of the destination and distance.
Fly With Air Asia as a theme is depicted in the campaign, through quirky videos, contests and visuals, and the campaign is running across television, digital and OOH media. Taking their spin on why people should opt for air travel, AirAsia India’s new campaign brings out valid reasons why people should opt for Fly With Air Asia.
People travelling between destinations like Hyderabad, Kochi and Bengaluru usually opt for buses or trains and spend nights bumping along highways, when they can actually opt to fly, saving time, while at the same time have a great experience and savor the good food.
Currently, the campaign has gone live on television, Facebook and YouTube with short films.
The first film, based on better experience, depicts a girl catching a bus while asking her boyfriend to be on time at the bus stop. On finally reaching the destination, she realizes that her boyfriend cannot recognize her, thanks to the bumpy ride and messed up hair.
The second film, based on in-flight food experience, features a man sitting in a flight as a cabin crew approaches him to serve him his coffee and meal. Just as the man is about to reach for the coffee and meal, he suddenly wakes up to a chai walla and is shocked to realize that he is actually on a bus, and not a plane.
The third film, based on saving time, features a lady sitting in a cab on her way to the railway station and making plans with her friend on the phone. She wants to do many things when she is in the other city, but is short on time. Amidst all this, she keeps prodding the driver to go faster, until he turns around and recommends her to fly AirAsia next time.
Anupama Jangid, Head of Marketing, AirAsia India said, “AirAsia India in its efforts to make people fly by offering increased connectivity across the country is reaching out to new and aspirational flyers through this campaign. This feel-good campaign is targeted at creating awareness and encouraging people to fly to destinations, which they would otherwise travel by bus or train. We would like to iterate that flyers, existing and new, can depend on AirAsia for affordable flying and value-based services, whether it is a planned or a last minute travel.”
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