As the master blaster turns 45, Social Samosa takes a look at some of the most crucial and best Sachin Tendulkar campaigns.
I will see God when I die, till then I will look at Sachin – a banner from Sharjah that every Sachin fan swears by. Sachin Ramesh Tendulkar isn’t a mere mortal being – he is an emotion, a religion, a wave that even brands were quick to catch on.
Right from Band Aid, Synergy Action Shoes to the cult Pepsi ads, brand Sachin Tendulkar is a marketing phenomenon that covered brands across industries. The fact that ‘Aila Sachin’ still manages to evoke a sea of emotions led nostalgia, proves the success of Brand Sachin in the formative years of Indian marketing (and even after).
Band Aid was one of the first few brands to act on Sachin’s increasing popularity and came up with a television commercial which was stellar back then. Tendulkar soon added a number of brands under his kitty. Tendulkar was to play an integral role in Pepsi’s brand marketing journey, not to forget the quirky ads with SRK during the whole Pepsi has pesticides fiasco.
A marketing phenomenon in himself, Sachin Tendulkar has been the face of many campaigns that need no recognition. As the master blaster turns 45, Social Samosa takes a look at some of the most crucial and best Sachin Tendulkar campaigns.
Which is your favourite Sachin Tendulkar campaign? Let us know in the comments below or write to us on firstname.lastname@example.org.