Following a multi-agency pitch, Tikona has assigned the lead agency mandate to Mad Minds. The agency has collaborated with WolfzHowl as their strategy partner to manage their integrated mainline and digital communication.
Speaking about the appointment, Himanshu Chauhan, Marketing Head, Tikona Infinet Private Limited says, “Roti, Kapda, Makaan and Internet. That is how important internet is for people today. Internet penetration in India is growing at a fast pace and we aim to deliver a seamless and uninterrupted broadband internet experience for all. We were looking not just for a fresh perspective, but also a sense of consumer centric marketing thinking from our partners. The collaborative effort of Mad Minds and WolfzHowl was bang on in bringing this to the table, with all our efforts, we are confident to make Tikona the most desired internet broadband brand in India which democratises the benefits of internet to everyone.”
Speaking about the win, Jay Shah, Founder and Chief Creative Officer, Mad Minds,says, “It’s a great opportunity for us at Mad Minds to partner with Tikona. Brand creative along with digital and performance marketing are our organic strengths. By roping in WolfzHowl for media agnostic behaviour change strategy, we aim to unleash our madness to help Tikona emerge as India’s most loved broadband internet brand through our seamlessly integrated work.”
Prerna Dubey Gupta, Lead Digital Marketing, Mad Minds, further adds, “The internet market is a highly competitive space. For a brand like Tikona which is competing for market share, digital marketing becomes extremely important. The customer acquisition and retention strategy will be our key focus for this year.”
Commenting on the appointment, Kalyan Ram Challapalli, Founder &Chief Strategist, WolfzHowl, says, “The internet broadband space has never built a brand in India. Tikona has a unique consumer advantage due to its final mile delivery and we intend to leverage this to build brand love. We have been given an opportunity by Tikona to partner them in their unique on-ground and online persona led performance marketing initiatives to not just build a purposive brand, but a brand that truly lives and breathes its purpose.