JSM Corporation owned Hard Rock Cafe (India) appoints Pixel Fox Studios, known for its quirk and innovative ideation, as its creative and digital agency wef. April 2018. Pixel Fox Studios will handle strategic, creative and digital duties of Hard Rock Cafe pan-India.
Pixel Fox Studios was handed over the mandate after a competitive multi-agency pitch that saw participation from leading agencies across India.
Based out of Mumbai, Pixel Fox Studios has been entrusted with multiple tasks of conceptualizing campaigns, crafting online and offline communications, social media marketing and influencer marketing; thereby helping the brand attain extensive exposure across the digital space.
With Pixel Fox Studios on-board, Hard Rock Cafe aims to up the ante on creativity and uniqueness.
Commenting on the announcement, Ms. Ojaswini Thakur, General Manager – Marketing, Hard Rock Cafe (India) said “At Hard Rock Cafe, it’s important for us to get partners on-board who are aligned to our vision and work closely with us every step of the way, helping us achieve our goals. We are delighted to have Pixel Fox Studios on-board as our strategic creative partners. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Pixel Fox Studios, which promises to be filled with creativity and fun.”
While commenting on their newly established association with Hard Rock Cafe, the co-founders of Pixel Fox Studios, Amit Damani and Krutika Vernekar said, “We are extremely pleased to partner with a brand with such a great legacy such as The Hard Rock Cafe. We have been successful in understanding their vision and sharing a unique strategy that we believe will build the brand image as we at Pixel Fox Studios are constantly evolving and creating new thoughts and ideas together. We follow rigours to arrive at a consumer behaviour insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. We look forward to a stimulating journey with Hard Rock Cafe”.
Pixel Fox Studios is an independent creative-agency with a focus on design, strategy and communication!