YouTube is all set to launch YouTube Music, a new music streaming service, which if and when launched in India will compete with apps such as Saavn, Gaana, Amazon Prime Music, and more.
The service goes live on May 22. Initially, to be launched in the U.S., Australia, New Zealand, Mexico and South Korea, this new feature will compete with other music platforms like Spotify, Apple Music and Tidal in the global market.
The new modified YouTube Music will be available to the users for either a free version which has ads or the subscription based, YouTube Music Premium available at $9.99 per month. Although, the service will be instantly accessible to the existing Google Play Music subscribers.
Additionally, the ad-free exclusive video streaming platform, YouTube Red has been rebranded as YouTube Premium which will also provide users access to YouTube Music Premium. The price for new subscribers is going up from $9.99 per month to $11.99. However, existing subscribers will stay at the current rate.
Jay Fowler, an executive at YouTube described it as a “deeply personalized experience.” The Google Assistant will make home screen listening recommendations based on time of day, location, and listening patterns. (The app will hypothetically be smart enough to automatically recommend music for multiple situations—commuting, working out, and studying, and so on.) YouTube Music will feature both “an audio experience and a video experience.”
The service will eventually be rolled out in 14 additional countries.