Big Bazaar launched Facebook augmented reality camera game to leverage FIFA fervor

Facebook augmented reality camera game

Big Bazaar launched a Facebook augmented reality camera game built by AliveNow. Consumed in the Facebook Camera on the Facebook mobile app, there are no clicks, swipes or scrolls, the game is played by literally bouncing the soccer ball on your head.

An engaging Facebook augmented reality camera game for the soccer world cup where Big Bazaar is trying to integrate the digital activation of the game with relevant coupons in the game. The game is available on the Facebook app.

Also Read: A look at Big Bazaar meme based campaign with RVCJ Media

Commenting on this innovation, Pawan Sarda, Group Head – Digital, Future Group India said, “After cricket, India has a large number of football fans. Keeping in the FIFA fever, with Big Bazaar AR Camera, all football fans can experience the game through augmented reality. It has been created keeping in mind that a football fan gets to enjoy the game in the real sense. At Big Bazaar, we wanted to engage with our customers during the Football World Cup and create a special experience for them.”

CEO of alivenow, Adhvith Dhuddu said on this launch, “The way Facebook has expanded it’s AR platform over the last 6 months is amazing! With the ability track facial gestures, hand movements, and interact with 3D objects, it’s opened up many possibilities and we are really excited about building innovative AR experiences for brands.”

A highly engaging game for the soccer world cup where Big Bazaar is trying to integrate the digital activation of the game with relevant coupons in the game.


Comments

Social Samosa 40Under40