#CraftsvillaWorldEthnicDay: A colorful social media campaign!

Misunderstood, misused and often forgotten, the word ‘Ethnic’ symbolizes the link we share with our roots, the origin of our traditions and the embodiment of our true identity. Initiated by Craftsvilla, World Ethnic Day is on June 19th every year to celebrate our vivid and vibrant culture.

Gaining prominence with the celebration of each World Ethnic Day, originally launched in 2015, Craftsvilla laid the foundation and managed to foster a strong and authentic feeling of ethnic pride, quickly turning this beautiful day into a widespread phenomenon.

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This year, #CraftsvillaWorldEthnicDay celebrations are bigger and better as the brand successfully inspired social media audiences to showcase their favourite aspects of ethnic pride, whether its clothing, food or even decorations. #CraftsvillaWorldEthnicDay even witnessed participation from celebrities such as TV star Anita Hassanandani, Sandeepa Dhar, Sakshi Gokhale, Kuvelu Tetseo and others to make it a nationwide affair. The brand roped in 29 influencers, one influencer per state, ensuring a full representation of India’s diverse and rich culture.

Anita Hassanandani opted for a graceful and gorgeous South Indian saree from Craftsvilla, whereas Sandeepa Dhar dedicated her beautiful Craftsvilla saree to the strong and independent Indian women.

#CraftsvillaWorldEthnicDay #Repost @iamsandeepadhar, Jammu (@get_repost) ・・・ While growing up, it wasn’t “cool” to wear anything traditional. Coz I was the yuppie 90’s kid who watched “Grease” innumerable times and for whom high waisted skinny pants was the holy grail. Sarees were what only moms, aunts and grandmothers wore & my mom had to literally fight a world war 3 with me every time there was a Pooja at home or a wedding to attend coz I would just refuse to wear traditional outfits. Until I was introduced to this cinematic visual phenomenon called “Devdas” & voila! My love affair with Indian wear had begun. And Nothing spells elegance better than a saree. The use of colors in the saree has also had specific meaning behind them. Red, used in the traditional sense is associated with the warrior and a sign of valour. Let’s celebrate the valour of strong, independent Indian women on the world Ethnic day on June 19th. #CraftsvillaWorldEthnicDay ? @munnasphotography MUH @nishgulatimakeovers Saree: @craftsvilla_dotcom

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Social media platforms such as Facebook, Instagram, and Twitter have been abuzz with activity under the #CraftsvillaWorldEthnicDay hashtag with people sharing their own unique ways of celebrating this special day.

The #CraftsvillaWorldEthnicDay campaign was consistently buzzing on social media with as many as 35 Indian celebrities becoming a part of the monumental campaign activity.

Ahaana Krishna, a popular South Indian actress, Samentha Fernandes, dancer, and Lin Laishram, Bollywood actor, and Nilakshi Deka also shared pictures and videos on their social media channels.

Celebrating #CraftsvillaWorldEthnicDay on June 19. Let’s kick off the party. Wearing a gorgeous saree from @craftsvilla_dotcom. Find link below. More pics on my blog. Link in bio. I am who I am not only because of what I wear but that tells the world about where I come from. What I wear does not define me but how I carry myself tells you who I am. I’m all the things that I say do and wear and I’m a proud member of the ethnic tribe of the world. I wear Culture and I am Naganess. An ethnic warrior princess. A voice from the hills. Telling the story of my people through my clothes and songs. Makeup/hair by @audenlama Photographed by @pfuneo Pick up your ethnic look from Craftsvilla’s many treasures to suit all pockets and styles. https://www.craftsvilla.com/shop/craftsvilla-gold-color-silk-resham-embroidered-designer-saree-with-unstitched-blouse-material/6174933 #TribalQueen #WeWearCulture #www.naganess.com #CraftsvillaWorldEthnicDay #CulturalAmbassadorOfNortheast

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Additionally, Craftsvilla also collaborated with YourQuote, a self-expression platform to encourage the audience to share content that depicts their love for their ethnicity and what it means to them.

Craftsvilla made this joyous occasion even special by encouraging the enthusiastic social media audiences to participate in an innovative contest starting from June 14th, leading up to the World Ethnic Day celebrations on June 19th. Each day, one lucky winner was announced for a chance to win awesome goodies.

#CraftsvillaWorldEthnicDay on June 19. Let’s kick off the party. Wearing a gorgeous saree from Craftsvilla Find link…

Posted by Kuvelü Tetse-o on Tuesday, 12 June 2018

The brand not only managed to widen the horizons for World Ethnic Day but also leveraged User Generated Content to create buzz around the brand. The brand collaborated with influencers from various genres across India extending the campaign thin and wide.


Further, to keep the buzz going, Craftsvilla has extended the campaign to social media users with exciting contests running till June 19th. There are some exciting prizes in store for users who upload images celebrating #CraftsvillaWorldEthnicDay.